Fashionably Current

Orlando retail development launches with this energetic brand identity design.

This brand identity system was developed for a trendy, modern retail center in Orlando, Florida. The logotype was designed to compliment the edgy and modern architecture, which uses exposed steel, colored glass and aluminum cladding. The open-air retail center also featured a man-made stream of fiber-optic light that meandered through the main pedestrian walkway. This signature feature is echoed in the brand identity and signage with a free-flowing wave of energetic lines.