Retail development inspired by historic Savannah

Brand identity design for retail center takes design cues from the eclectic mix of architectural style, historic southern charm and modern industrial edge.

This brand identity system was developed for a new retail development in Savannah, Georgia. The architecture and style of the development borrowed from the eclectic mash-up of styles from Savannah’s historic downtown and industrial areas. The challenge was to design a brand identity that seemed old, but with a modern edge to compliment the mix of retail tenants planned for the retail shopping center.