Selling a Legend.

The story of generations of boaters, fishermen and family legacy.

Gerardot & Co. specializes in tourism and hospitality branding and marketing. We designed this marketing collateral brochure to tell the story of a Bahamian resort and marina that, over time, became a legend. Since 1955 generations of families and thousands of boaters made the annual pilgrimage across the Atlantic to Boat Harbour, located on the protected shallow waters of the Sea of Abaco. Making the trip was a right of passage — a legacy passed down from father to son and from son to grandson. Abaco Beach Resort was also about friends who reunited year after year. They shared common interests and a common love of boating, fishing and sitting on the docks of a place they belonged, a place they be themselves, if only for a week.