Marketing Collateral
Renew, recycle and rethink: The new reality of design and printed marketing collateral
Despite the prediction of its demise, printed marketing collateral is alive and well, but has forever changed. The pressure for businesses to become more environmentally sensitive and the growth of the green movement among consumers has changed the course of marketing and collateral brochure design. Printed marketing materials like consumer product brochures, corporate capabilities brochures and rack brochures still have their place. But as conscientious designers and marketing professionals, we have a responsibility to protect the environment and to educate clients about alternative choices. Websites, PDF brochures, recycled post-consumer materials, renewable energy sources — these are the new marketing tools we have to work with and sustainable design is everyone’s reality. We’re just happy to help lead the charge.
