Packaging Design for the Whole Brand Family

Coffee and tea retailer benefits from consistent and flexible branding and packaging design.

Hubbard & Cravens Coffee came to us for our expertise in food and beverage packaging design. As brand managers and product packaging designers for retail stores, hotels and restaurants, they knew that we could create a consistent brand experience for their customers. With over 30 unique coffees from different countries of origin, different levels of acidity, plus custom blends and a line of “private reserve” premium coffees, our packaging design solution was to create a tiered brand hierarchy and product category system.

For retail and online bulk coffee orders, we designed custom-printed paper bags and a cost-effective system of color-coded labels to indicate each coffee’s origin. Non-bulk coffees were packaged in silver or gold metalized valve bags, with custom, imprintable labels. For the line of premium “Private Reserve” coffees, we designed customized cloth-covered boxes, imprinted with the “Private Reserve” emblem.

Gerardot & Co. specializes in branding and packaging design for food and beverage brands. Our expertise with  designing for flexography and using flexographic printing techniques comes from years of working with food packaging for large, international and small private label food and beverage brands.