Gerardot & Co. package design for Conrad Hotels in-room coffee and tea

Distinguished Opportunity

Private label packaging design for an international hotel brand isn’t something you get the chance to do every day. And this isn’t your everyday coffee and tea.

Two of our distinct areas of expertise include product packaging design and hospitality branding and marketing. So when we got the chance to design the in-room coffee and tea packaging for Conrad Hotels, we were “most pleased for this esteemed opportunity.” Okay, we actually gave each other “high-fives” and jumped at the chance.

Our packaging design solution was a simple, but elegant set of labeled tins, color-coded to indicate each variety of coffee or tea. For the hotel restaurant, we designed a custom-printed wooden chest of teas, which are used by wait staff to display loose-leaf artisan teas to guests.

Whether designing packaging for 5-star international brands or private label branding and packaging design for a small retail specialty shop, the same design and branding principles apply. Design distinctive-looking, easy to read product packaging and create memorable brand experiences.

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