Web Surfing for Costa Rica Adventure Travel

Marketing a tourism destination starts with branding, educating and telling inspiring stories, especially with a natural adventure travel hot spot like Costa Rica.

Place branding and destination marketing go hand-in-hand, especially when promoting tourism for an exotic destination like Costa Rica. Good place branding tells a story and inspires people to want to know more. So we design and build tools to help travelers become informed customers.

Nature Vacations is the official Costa Rica travel planner for Nature Air, one of the most environmentally sensitive airlines anywhere. In fact, Nature Air is the first carbon neutral airline in the world. So naturally, with our experience in branding and marketing eco tourism, we jumped at the chance to promote eco travel in Costa Rica.

From past experience, we know that informed prospective customers are at least twice if not 5x more likely to book a trip than those that don’t have all the facts about a destination. So one of our goals was to design a Website that not only let visitors search for hotels and resorts in different regions of the country, but was also “smart” enough to recommend area restaurants, tour guides, rental car companies , etc. — just like you’d expect from a hotel concierge. But we also know that travelers don’t necessarily plan their vacations around where they’re going to sleep at night. So in addition searching WHERE TO STAY in Costa Rica, NatureVacations.com allows visitors to explore WHAT TO DO. And as you might expect from any good travel agency, along with a list of local adventure travel businesses like surfing instructors and volcano hiking tour guides, this Website recommends area hotels and resorts.

We could go on an on explaining how it all works, but if you really want to see and experience it in action, visit this new Website for Costa Rica Vacations. (But don’t blame us if you soon find yourself on a zip line in the Costa Rican Rainforest.)