Branding a Fashion-Forward Boutique Retailer

This brand identity was designed for a fashion-forward clothing boutique located in the Arts District of downtown Indianapolis. The stitched business cards were designed to serve a dual-purpose as custom garment tags. The cost to produce the extra cards was minimal and Tantrum was doubly pleased to have high-end garment tags to hang from their high-end fashions. The brand identity for the boutique was also applied to matching envelopes and letterhead.