Gerardot & Co. : A branding and design firm in Indianapolis

Adventures in Place Branding

Mark Gerardot — Mon, 11 Jul 2011 20:13:26 +0000

One of the best ways a destination brand can set itself apart from its competitors is to tell its own unique story.

Caribbean Resorts Brand

Mark Gerardot — Wed, 06 Jul 2011 04:20:11 +0000

Up South Resorts & Hotels

Brand & Design More Important than Ever

Mark Gerardot — Mon, 27 Jun 2011 16:17:43 +0000

Good, unique Website content just isn't enough anymore. You have to get people to show you the love.

Food Package Design

Mark Gerardot — Thu, 23 Jun 2011 16:23:37 +0000

Au Naturale. All Good. Package design for a brand of all-natural desserts and confections.

Organic Reality Check

Mark Gerardot — Thu, 23 Jun 2011 04:27:31 +0000

So who’s really behind those hip organic food brands? And why are they hiding?

A Star is Reborn

Mark Gerardot — Mon, 25 Apr 2011 01:52:27 +0000

As beer brands go, Heineken is one of the most recognized and beloved by beer lovers worldwide.

From Buck Naked to Filthy Rich.

Mark Gerardot — Wed, 13 Apr 2011 14:14:30 +0000

The Cost of getting a new food product to market may not be as much as you'd think. But the hard work may be more than you bargained for. Do you have what it takes to launch a new food brand?

New Product Branding

Mark Gerardot — Tue, 12 Apr 2011 03:45:14 +0000

From product concept to brand and package design for retail shelves.

A new logo won’t bring more customers.

Mark Gerardot — Tue, 05 Apr 2011 12:51:05 +0000

You might be surprised to hear this, especially from a designer. Your new logo design won’t bring you more customers. A clever new tagline won’t bring more visitors to your city. Not even a new logo and tagline together (no matter how creative) will convince a customer or business decision maker to spend money with [...]

Wine Package Design

Mark Gerardot — Mon, 21 Mar 2011 16:38:48 +0000

Sustainable wine bottle with an brilliant approach to recycling.

Finally. Ecological meets Economical.

Mark Gerardot — Tue, 01 Feb 2011 18:32:11 +0000

Smart paper choices can help save the environment and save your budget. Ten years ago, I wouldn’t have given it a second thought, but once you understand the impact that even a single product catalog like this one has on the environment (above and beyond the number of trees you’re killing) the math is difficult to ignore.

Cloud Watching

Mark Gerardot — Fri, 29 Oct 2010 17:55:41 +0000

When I first saw the redesign of the Caribou Coffee logo, I was pleasantly surprised. And then I read the official press release. It just goes to show you, some things are better left unsaid.

AuthenticBahamas.com

Mark Gerardot — Fri, 25 Jun 2010 22:24:33 +0000

Authentic User Experience The launch of AuthenticBahamas.com kicks off the first of multiple destination Websites to promote tourism and hospitality throughout the Caribbean. Like a lot of tourism Websites, visitors can search for hotels and activities to enjoy while on vacation. But in addition to maps, hotel ratings and rates, AuthenticBahamas.com can help travelers plan [...]

Rebranding City

Mark Gerardot — Wed, 02 Jun 2010 04:53:01 +0000

City of Watsonville, California rebrand to jump start economic development

There’s a Whole Lot of Nothing in Montana

Mark Gerardot — Tue, 01 Jun 2010 18:31:17 +0000

My perception of Montana was that there was nothing there. Little did I know just how right I was. No Starbucks. No Banana Republic or...