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	<title>Gerardot &#38; Co. : A branding and designer firm in Indianapolis</title>
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	<link>http://www.gerardotandco.com</link>
	<description>Indianapolis Branding and Design Firm : Branding Strategy + Design for Growing Brands</description>
	<pubDate>Wed, 21 Jul 2010 16:02:11 +0000</pubDate>
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		<title>Watsonville Brand Identity</title>
		<link>http://www.gerardotandco.com/brand-identity/watsonville-brand-identity/</link>
		<comments>http://www.gerardotandco.com/brand-identity/watsonville-brand-identity/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 05:22:20 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

		<category><![CDATA[watsonville]]></category>

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		<description><![CDATA[Project Description
]]></description>
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		<title>AuthenticBahamas.com</title>
		<link>http://www.gerardotandco.com/interactive-web-site-design-and-development/destination-website-authentic/</link>
		<comments>http://www.gerardotandco.com/interactive-web-site-design-and-development/destination-website-authentic/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 22:24:33 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Hospitality Marketing]]></category>

		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Authentic]]></category>

		<category><![CDATA[place branding]]></category>

		<category><![CDATA[Tourism]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4713</guid>
		<description><![CDATA[Authentic User Experience
The launch of AuthenticBahamas.com kicks  off the first of multiple destination Websites to promote tourism and  hospitality throughout the Caribbean. Like a lot of tourism Websites,  visitors can search for hotels and activities to enjoy while on vacation. But in addition to maps, hotel ratings and rates, AuthenticBahamas.com can help [...]]]></description>
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		<title>Growing Opportunities - A Place Branding Case Study</title>
		<link>http://www.gerardotandco.com/case-studies/city-branding/</link>
		<comments>http://www.gerardotandco.com/case-studies/city-branding/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 04:53:01 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Case Study]]></category>

		<category><![CDATA[City Branding]]></category>

		<category><![CDATA[place branding]]></category>

		<category><![CDATA[watsonville]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4590</guid>
		<description><![CDATA[Branding Case Study: Phase I Discovery
Phase II: Deliverables

Growing Opportunities
A Comprehensive Branding Initiative for the City of Watsonville, California.
The City of Watsonville, California hired Gerardot &#38; Co. to develop a new brand image and design a comprehensive marketing campaign to help jump start its economic development efforts. Watsonville is centrally located on the Monterey Bay in [...]]]></description>
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		<title>There&#8217;s a Whole Lot of Nothing in Montana</title>
		<link>http://www.gerardotandco.com/blog/branding-montana/</link>
		<comments>http://www.gerardotandco.com/blog/branding-montana/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 18:31:17 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4673</guid>
		<description><![CDATA[My perception of Montana was that there was nothing there. Little did I know just how right I was. No Starbucks. No Banana Republic or...]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/blog/branding-montana/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Microbrewery Package Design</title>
		<link>http://www.gerardotandco.com/package-design/microbrewery-beer/</link>
		<comments>http://www.gerardotandco.com/package-design/microbrewery-beer/#comments</comments>
		<pubDate>Fri, 28 May 2010 21:09:48 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Featured Portfolio]]></category>

		<category><![CDATA[Food & Beverage]]></category>

		<category><![CDATA[Packaging]]></category>

		<category><![CDATA[Upland Brewing]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4577</guid>
		<description><![CDATA[Package Design for Craft Beer Microbrewery
Beer package design for Wind River Brewing Co. (Pinedale, Wyoming). Packing system includes 16 oz cans and custom-designed 12-pack carton.
&#8220;I really like how it turned out and how we got away from the &#8220;classic&#8221; mountain scape used on mass-produced beers. I spent some time watching customers at a store this weekend. I [...]]]></description>
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		<title>Eco-Adventure Travel Website</title>
		<link>http://www.gerardotandco.com/interactive-web-site-design-and-development/eco-adventure-travel-website/</link>
		<comments>http://www.gerardotandco.com/interactive-web-site-design-and-development/eco-adventure-travel-website/#comments</comments>
		<pubDate>Tue, 25 May 2010 01:27:30 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Featured Portfolio]]></category>

		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Authentic]]></category>

		<category><![CDATA[Costa Rica]]></category>

		<category><![CDATA[Herbazu]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4541</guid>
		<description><![CDATA[Web Surfing for Costa Rica Adventure Travel
Marketing a tourism destination starts with branding, educating and telling inspiring stories, especially with a natural adventure travel hot spot like Costa Rica.
Place branding and destination marketing go hand-in-hand, especially when promoting tourism for an exotic destination like Costa Rica. Good place branding tells a story and inspires people [...]]]></description>
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		<title>Put Down the Beet Juice.</title>
		<link>http://www.gerardotandco.com/blog/package-design-firm-confession/</link>
		<comments>http://www.gerardotandco.com/blog/package-design-firm-confession/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 06:07:57 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4446</guid>
		<description><![CDATA[We're all rendered helpless by the allure of beautiful, engaging package design. I just wish they'd put warning labels on crappy products with gorgeous packaging.]]></description>
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		<title>Authentic Destination Brand</title>
		<link>http://www.gerardotandco.com/brand-identity/authentic-destination-brand/</link>
		<comments>http://www.gerardotandco.com/brand-identity/authentic-destination-brand/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 02:41:19 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

		<category><![CDATA[Featured Home]]></category>

		<category><![CDATA[Featured Portfolio]]></category>

		<category><![CDATA[Hospitality Marketing]]></category>

		<category><![CDATA[Authentic]]></category>

		<category><![CDATA[place branding]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4421</guid>
		<description><![CDATA[Authentic Destination Brand
Niche hospitality brand promotes and rates &#8220;authenticity&#8221; of resorts and boutique hotels.
This brand identity was designed for a company that promotes unique resorts, hotels and rental homes to those seeking &#8220;authentic&#8221; vacation experiences. The &#8220;Authentic&#8221; brand will be launched first in The Bahamas with future plans to expand into Cuba, Jamaica and other [...]]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/brand-identity/authentic-destination-brand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding Indianapolis</title>
		<link>http://www.gerardotandco.com/blog/branding-indianapolis/</link>
		<comments>http://www.gerardotandco.com/blog/branding-indianapolis/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 14:21:03 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=4411</guid>
		<description><![CDATA[As an Indianapolis branding firm specializing in destination marketing and tourism, we're fascinated by what makes one city so unique compared to another...What is Indianapolis' Brand?]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/blog/branding-indianapolis/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Residential Development Brand</title>
		<link>http://www.gerardotandco.com/brand-identity/real-estate-logo-design/</link>
		<comments>http://www.gerardotandco.com/brand-identity/real-estate-logo-design/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 16:11:13 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Brand Identity]]></category>

		<category><![CDATA[Indianapolis Design]]></category>

		<category><![CDATA[Real Estate Marketing]]></category>

		<category><![CDATA[inglenook]]></category>

		<category><![CDATA[land development]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=2853</guid>
		<description><![CDATA[An Innovative Classic
Brand Identity design for Indianapolis area neighborhood is inspired by the classic American architecture and quality craftsmanship.
Indianapolis entrepreneur, Land Development &#38; Building, hired Gerardot &#38; Co. to develop a name, brand theme and brand identity system for Carmel Indiana&#8217;s newest and most innovative residential development. “Inglenook” was chosen from a list of eight [...]]]></description>
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		<item>
		<title>Launching a New Brand in the New Economy.</title>
		<link>http://www.gerardotandco.com/blog/branding-indianapolis-development-for-new-economy/</link>
		<comments>http://www.gerardotandco.com/blog/branding-indianapolis-development-for-new-economy/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:48:49 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=2872</guid>
		<description><![CDATA[Indianapolis branding campaign for new residential development could be the new business model for the new economy.]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/blog/branding-indianapolis-development-for-new-economy/feed/</wfw:commentRss>
		</item>
		<item>
		<title>6 New Rules for Branding and Marketing</title>
		<link>http://www.gerardotandco.com/blog/branding-marketing-2010/</link>
		<comments>http://www.gerardotandco.com/blog/branding-marketing-2010/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:22:53 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=2865</guid>
		<description><![CDATA[The new economy brings new challenges for new and growing businesses. Here are the top six easy things businesses can do to succeed in the new economy.]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/blog/branding-marketing-2010/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Residential Development Website</title>
		<link>http://www.gerardotandco.com/interactive-web-site-design-and-development/real-estate-web-design-indianapolis/</link>
		<comments>http://www.gerardotandco.com/interactive-web-site-design-and-development/real-estate-web-design-indianapolis/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 04:04:22 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Real Estate Marketing]]></category>

		<category><![CDATA[inglenook]]></category>

		<category><![CDATA[land development]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=2839</guid>
		<description><![CDATA[Website Promotes Indianapolis-area Neighborhood
Website design for Indianapolis area residential development features blog, photo gallery and intuitive content management system.
Indianapolis entrepreneur, Land Development &#38; Building, hired Gerardot &#38; Co. to develop a website for its newest development in Carmel, Indiana. We designed this first phase of the website specifically for members of the press. Phase two [...]]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/interactive-web-site-design-and-development/real-estate-web-design-indianapolis/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Feel Good Buzz</title>
		<link>http://www.gerardotandco.com/blog/feel-good-buzz/</link>
		<comments>http://www.gerardotandco.com/blog/feel-good-buzz/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 19:53:14 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[The Spa Buzz]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=2797</guid>
		<description><![CDATA[Here is one of those projects that make us feel good about what we do for a living. Grow businesses.
]]></description>
		<wfw:commentRss>http://www.gerardotandco.com/blog/feel-good-buzz/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Web Design for Spa Buzz</title>
		<link>http://www.gerardotandco.com/interactive-web-site-design-and-development/web-design-for-spa-buzz/</link>
		<comments>http://www.gerardotandco.com/interactive-web-site-design-and-development/web-design-for-spa-buzz/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:55:07 +0000</pubDate>
		<dc:creator>Mark Gerardot</dc:creator>
		
		<category><![CDATA[Featured Home]]></category>

		<category><![CDATA[Featured Portfolio]]></category>

		<category><![CDATA[Interactive]]></category>

		<category><![CDATA[Spa Buzz]]></category>

		<guid isPermaLink="false">http://www.gerardotandco.com/?p=2774</guid>
		<description><![CDATA[Spreading the Buzz
Website design and development allows spa industry leader to keep members and prospects up-to-date through social marketing, blogging and an intuitive content management system.
The Spa Buzz is a national network of spa industry professionals and spa product manufacturers that connect at fun networking events around the country. Gerardot &#38; Co. helped The Spa [...]]]></description>
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