Branding Retail Environments to Sell

Retail environmental branding and point-of-sale display design sell both image and product for this coffee and tea retailer.

Gerardot & Co. specializes in environmental design for restaurants, cafes and retailers of all types. This series of  retail point-of-sale displays and retail environmental signage represents a small sampling of the work we designed for Hubbard & Cravens, a small chain of Midwest coffee houses. Collaborating with architects, store planners and interior decorators, Gerardot & Co. planned and designed all retail signage and displays for all locations.

From permanent signage to menu systems and product display fixtures, Gerardot & Co. became the brand manager for Hubbard & Cravens retail and wholesale operations. In addition to its own stores, this coffee roaster and retailer licensed a number of resellers to carry its coffees and teas. Gerardot designed a series of point-of-sale and end-cap displays for grocery stores, restaurants and other licensed resellers.