Bringing Faces to Places and Products
Gerardot & Co. is a branding and design firm, specializing in destination marketing and creating brands for consumer products. By specializing in these areas we’ve gained deep expertise and a compassionate understanding of the branding, design and marketing challenges that businesses in these industries face.
Consumer Product Branding
We help entrepreneurs, manufacturers and retail stores brand and design packaging for new consumer product brands. Dreaming up and designing new, innovative consumer products is a gift. Getting a prototype made and finding a manufacturer to mass produce the ingenious new product can be expensive and time consuming. We make the process of branding new products or rebranding existing products, easy, fun and cost-effective.
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Destination Marketing and Place Branding
We brand cities and tourism destinations by first discovering what makes them truly unique. Place branding is about finding a unique claim of distinction for cities, retail trade areas or entire countries. Branding places follows the same basic rules as branding consumer products, but on a larger scale and with a lot more stakeholders. So we customized our brand process to address the specific challenges of place branding and destination marketing.
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Real Estate Development Branding and Marketing
Our expertise in real estate branding and marketing includes multi-use commercial, residential and retail development. Without a unique brand image, a retail lifestyle center is just another mall. Retail development branding is more than a logo on a shopping bag. Smart brand strategy and brand identity design should influence, if not drive everything from architecture to signage and landscaping. We develop brand identity systems that that define retail environments. From brand naming to grand openings, we help shape entertainment and shopping experiences.