Brand Strategy to Marketing & All Points Between
We’re a strategic branding and design firm (heavy on the strategic — smart on the design). So, naturally, when we can, we love to start from the very beginning. But of course that’s not always possible. So, whether it’s branding a new product from scratch or rebranding a 150-year-old city, we bring the tools and services for the job.
Strategic and Creative Services:
Today’s business environment demands a strong, well-defined brand. But, defining what your brand is and what it stands for, especially for a new business or product, is the hardest part. Through a revealing brand discovery process, we help businesses define themselves, differentiate themselves from their competitors, and stake out a unique brand position to shape customer perceptions. We help clients find that thing that fuels the passion between people and brands.
Brand Identity Design
Designing brand identity is more than designing a new logo. A brand’s identity is a collection of all the visual elements that make up its unique personality and says to the world, “This is who we are”. When we deliver a brand identity system to a client, we empower them with the how, when and where to use it most effectively.
Product Packaging Design
We design brand packaging for retail, wholesale and private label consumer products. Packaging design is often the first most intimate interaction a consumer will have with a brand before buying it. In fact, studies show that in 85% of supermarket transactions, only the chosen product is handled. In an instant, packaging design can make or break the decision to buy. We design and engineer distinctive packaging to differentiate clients’ products from their competitors’, and work hard to control cost and waste at the same time. Great packaging design doesn’t have to be expensive to compete with the big boys.
Web Design and Development
We are more than your run of the mill website designers and developers. We are website architects. As part of our planning process we first ask the right questions: What is the primary function of the website? What are your expectations? How does the site generate revenue? How does it affect your customers? It’s not enough to launch a great looking website, and gone are the days of the obligatory eBrochure website. From enterprise-level eCommerce sites to interactive sales experiences, we build websites that build business.
Strategic Marketing Planning
Reaching prospective (qualified) customers is imperative. With an emphasis on “qualified”, we research, refine and recommend the best audiences and the most cost effective ways to reach them. Whether through more traditional media or highly targeted electronic social media, our job is to find the people, discern prospects and create customers.
Highly Targeted Advertising
While some people enjoy ogling the beautiful ads that fill their favorite magazine, or yukking it up about TV commercials during their favorite show— most of us have become conditioned to traditional advertising and block it out of our conscious minds. When is the last time you were surfing the Web and actually clicked on a banner ad? An ad’s job (and therefore our job) is to stop someone in their tracks and engage them to click it now, or recognize our brand and remember it for later. The advertising landscape has changed dramatically in the past few years, and so too have expectations and tools to measure and track consumer response. We believe in highly targeted advertising with measurable results. Guessing is just too expensive.
Marketing Collateral Design
Despite predictions of its demise, print isn’t dead yet. There has been a definite shift to online media, but for some purposes, a printed collateral brochure will never be replaced. Huge budgets for thick, glossy product literature, annual reports and corporate capabilities brochures have been replaced by economical and ecological challenges. Businesses are much more conscious about the relative cost and the environmental impact of printing stockpiles of marketing collateral. Our job as smart marketers and responsible, sustainable designers is to question the need, project the return on investment and weigh the consequences to the environment.
Our commitment to sustainable marketing and sustainable marketing budgets is real and we take them both very seriously.
Retail Environmental Design
We design retail brand environments, retail point-of-sale displays and retail signage systems for shopping centers, restaurants, cafes, retail stores. If you haven’t figured us out by now, we believe it’s not enough to look good. Retail environments, signage, POP (Point-of-Purchase), POS (Point-of-Sale) or whatever you know it as is one of the most powerful ways to turn window shoppers into paying customers.