Good taste to go

Brand identity design for cafe and catering business uses a healthy dose of fun.

This brand identity system was designed for a cafe and catering service, located near a hospital in downtown Indianapolis. Because most of the cafe’s customers were doctors and healthcare professionals, the brand strategy introduced a doctor character into the logo and a complete cast of supporting neighborhood characters to use throughout the brand identity system. The success of the cafe & catering business spawned new locations, including 10th Street Cafe & 116th Street Catering.