Brand Identity and logo design for Janus Lofts, a historic residential redevelopment in downtown Indianapolis

Historic Residential Redevelopment

Brand Identity design for redevelopment of historic urban residences

This brand identity was designed for an urban live & work redevelopment of a historic piece of real estate in downtown Indianapolis. The logo features the building’s twin towers, for which the property was named. According to a legend The Roman god Janus was given the gift of two heads by the God Saturn, so he could see both the future and past. The brand identity is used in signage throughout the building, including a 20’ painted sign on the building’s facade.