Hotel Management is For the Birds

Brand Identity design for hotel management software developer.

Part of a complete rebranding campaign, including a new name, this brand identity system was designed for a software development firm that specializes in custom hospitality management applications. The brand identity system also included a solution for Magpie Management Suite, a modular system of property management applications designed to accommodate all types and sizes of hotel properties. The name “magpie” (a bird notorious for collecting and hoarding a stash of valuable objects) was chosen to highlight the software’s capability to capture and collect a lot of different types of data. In Asia, the magpie is a symbol of good fortune and sign of guests coming to visit.