Put Down the Beet Juice.
We’re all rendered helpless by the allure of beautiful, engaging package design. I just wish they’d put warning labels on crappy products with gorgeous packaging.
Branding Indianapolis
As an Indianapolis branding firm specializing in destination marketing and tourism, we’re fascinated by what makes one city so unique compared to another…What is Indianapolis’ Brand?
Launching a New Brand in the New Economy.
Indianapolis branding campaign for new residential development could be the new business model for the new economy.
6 New Rules for Branding and Marketing
The new economy brings new challenges for new and growing businesses. Here are the top six easy things businesses can do to succeed in the new economy.
Feel Good Buzz
Here is one of those projects that make us feel good about what we do for a living. Grow businesses.
What a trip. Destination Marketing in HD
We recently had the pleasure of shooting a series of HD “Webisodes” to promote tourism on the island of Bimini. What a trip.
Design for Life: Recycled Wine Bottle Tiki Torch
In any of my design work, whether for clients or for myself, I’m most proud when I can find a solution that’s highly creative and effective while keeping resources to a minimum. This is totally inexpensive (around $5-bucks). Plus it’s a great way to recycle a bottle.
Branding a Not So New Lifestyle
Indianapolis developer hires Gerardot & Co. to brand the newest and most innovative residential development in Carmel.
Branding California’s other “City by the Bay”
The City of Watsonville, California, home to strawberry giant Driscoll’s and other growing businesses, hand-picked Gerardot & Co. to help brand the city and its economic development initiative.