Designing to a Higher Standard
Gerardot & Co. is a proud member of AIGA, the Professional Association for Design. Since we opened our doors in Indianapolis, this design firm has agreed to adhere to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.
Gerardot & Co. has been a member of AIGA since 2001 and we’ve been an active leader in the Indianapolis design community ever since. We joined AIGA because we believe in the standards for which the professional design organization stands. These standards help define the expectations and provide a guide for clients to choose the right graphic designer, branding firm or creative agency for their specific needs.
Read the complete list of profressional design standards »
BLOG ARCHIVE
07.11.11 | Adventures in Place Branding
One of the best ways a destination brand can set itself apart from its competitors is to tell its own unique story.
06.27.11 | Brand & Design More Important than Ever
Good, unique Website content just isn’t enough anymore. You have to get people to show you the love.
06.22.11 | Organic Reality Check
So who’s really behind those hip organic food brands? And why are they hiding?
04.24.11 | A Star is Reborn
As beer brands go, Heineken is one of the most recognized and beloved by beer lovers worldwide.
04.13.11 | From Buck Naked to Filthy Rich.
The Cost of getting a new food product to market may not be as much as you’d think. But the hard work may be more than you bargained for. Do you have what it takes to launch a new food brand?
04.05.11 | A new logo won’t bring more customers.
You might be surprised to hear this, especially from a designer. Your new logo design won’t bring you more customers. A clever new tagline won’t bring more visitors to your city. Not even a new logo and tagline together (no matter how creative) will convince a customer or business decision maker to spend money with [...]
02.01.11 | Finally. Ecological meets Economical.
Smart paper choices can help save the environment and save your budget. Ten years ago, I wouldn’t have given it a second thought, but once you understand the impact that even a single product catalog like this one has on the environment (above and beyond the number of trees you’re killing) the math is difficult to ignore.
10.29.10 | Cloud Watching
When I first saw the redesign of the Caribou Coffee logo, I was pleasantly surprised. And then I read the official press release. It just goes to show you, some things are better left unsaid.
06.01.10 | There’s a Whole Lot of Nothing in Montana
My perception of Montana was that there was nothing there. Little did I know just how right I was. No Starbucks. No Banana Republic or…
Your Thoughts?