A 17-Day Brand Discovery Journey
In December 2008, Indianapolis creative agency Gerardot & Co. and videographer Larry Ladig set out on a 17-day mission to explore and document the lesser known “Out Islands” of the Bahamas.
As part of an ongoing branding and awareness campaign to promote tourism, our goal was to tell the true story of the Bahamas Out Islands from people that had never heard of, let alone explored, the Bahamas Out Islands. Luckily, the talent we hired (Kevin Oestenstadt and Jennifer Fox) couldn’t have been a better choice. Not only had they never been to the Out Islands, they were truly awestruck when they experienced it up close and personally.
With little more than a loose script and a crazy flight schedule, our team hopped from island to island for a grueling, but incredibly enriching experience. These HD videos chronicle our island adventures.
Watch this promotional video for this destination branding campaign.
BLOG ARCHIVE
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09.17.09 | What a trip. Destination Marketing in HD
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08.09.09 | Design for Life: Recycled Wine Bottle Torch
In any of my design work, whether for clients or for myself, I’m most proud when I can find a solution that’s highly creative and effective while keeping resources to a minimum. This is totally inexpensive (around $5-bucks). Plus it’s a great way to recycle a bottle.
08.08.09 | Branding a Not So New Lifestyle
Indianapolis developer hires Gerardot & Co. to brand the newest and most innovative residential development in Carmel.
One Response to “ A 17-Day Brand Discovery Journey ”
August 7th, 2009
Authentic Bahamas Writes:
Good work. We’re always pleased to see marketing campaigns that support the Out Islands. There is a richness in the Bahamas that Nassau alone does not convey.
Your Thoughts?