Indianapolis advertising agency wins tourism bid
Gerardot & Co., an Indianapolis advertising agency, has been named as the agency of record for The Bahamas Out Island Promotion Board. The creative agency, specializing in place branding and tourism, has been marketing hospitality in The Bahamas since 2001.
BOIPB is a consortium of 55 hotels located throughout the Bahamas lesser known Out Islands. While the Out Islands may not be a well-known, a number of high profile hotel brands are among its membership, including Four Seasons on Great Exuma and Ritz Carlton in The Abacos.
Gerardot & Co. was among 15 advertising agencies that participated in an RFP that included three interviews in The Bahamas. The Gerardot & Co. team was recruited to develop a comprehensive brand strategy, advertising campaign and Website design among other print, search engine and email marketing efforts.
BLOG ARCHIVE
07.11.11 | Adventures in Place Branding
One of the best ways a destination brand can set itself apart from its competitors is to tell its own unique story.
06.27.11 | Brand & Design More Important than Ever
Good, unique Website content just isn’t enough anymore. You have to get people to show you the love.
06.22.11 | Organic Reality Check
So who’s really behind those hip organic food brands? And why are they hiding?
04.24.11 | A Star is Reborn
As beer brands go, Heineken is one of the most recognized and beloved by beer lovers worldwide.
04.13.11 | From Buck Naked to Filthy Rich.
The Cost of getting a new food product to market may not be as much as you’d think. But the hard work may be more than you bargained for. Do you have what it takes to launch a new food brand?
04.05.11 | A new logo won’t bring more customers.
You might be surprised to hear this, especially from a designer. Your new logo design won’t bring you more customers. A clever new tagline won’t bring more visitors to your city. Not even a new logo and tagline together (no matter how creative) will convince a customer or business decision maker to spend money with [...]
02.01.11 | Finally. Ecological meets Economical.
Smart paper choices can help save the environment and save your budget. Ten years ago, I wouldn’t have given it a second thought, but once you understand the impact that even a single product catalog like this one has on the environment (above and beyond the number of trees you’re killing) the math is difficult to ignore.
10.29.10 | Cloud Watching
When I first saw the redesign of the Caribou Coffee logo, I was pleasantly surprised. And then I read the official press release. It just goes to show you, some things are better left unsaid.
06.01.10 | There’s a Whole Lot of Nothing in Montana
My perception of Montana was that there was nothing there. Little did I know just how right I was. No Starbucks. No Banana Republic or…
One Response to “ Indianapolis advertising agency wins tourism bid ”
September 15th, 2009
George Writes:
It’s great to see an Indianapolis advertising agency being recognized as an expert for high profile, international tourism brands.
Your Thoughts?