10 reasons not to hire us.

05.19

09
By: Mark Gerardot

As a boutique creative agency, we work closely with a relatively small number of clients at one time. So, just as businesses need to be selective about choosing a creative agency, marketing firm, or design studio, we are very selective about the clients with whom we choose to work. Don’t take it personally. We don’t.

No.1
If you want to do things the way you’ve always done them, although it hasn’t necessarily worked or improved your business, you shouldn’t hire us.


No.2
If your “company logo” has to be blue because it’s the boss’s favorite color, then we’re probably going to bump heads with your boss. And who wants that?



No.3
If your organization wants to keep the agency you hire at arms length, and not let them really get to know your business and your customers, you should probably hire someone else.



No.4
If you just want your agency, marketing firm or design studio to take orders and make assumptions based on your own preconceptions rather than strategic research, we’re not the right fit.



No.5
If you prefer a huge agency with hundreds of employees and account managers and you’d rather not work directly with those who are actually doing the work, we’re not the right group for you. (and you’re a little weird.)



No.6
If you just want someone to crank out your logo or website and then slip away into the night, that’s not really what we do. We’re in it for the long haul.



No.7
If you believe that everyone is a possible customer and that casting the widest net possible is the best marketing approach, you’re throwing money out the window. Let us show you how to reach only the best, most qualified customers. If you don’t agree, you can always hire someone else. Or donate your money to your favorite charity where it can actually do some good.



No.8
If you’re looking for an agency or designer that meets with you one time and then magically comes back with several wildly different ideas and says, “Pick one.”…. then our strategic approach and creative process probably isn’t going to work for you.



No.9
If you believe that internet marketing is “just a passing phase” or “only for the younger generation”, let us show you otherwise. If you still don’t agree, we’ll walk away.



No.10
If the cheapest and fastest is more important than the most appropriate, cost-effective and well designed creative solution, then your search has led you down the wrong path. Try googling “cheap logos and websites fast”.

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BLOG ARCHIVE

06.12.09 | Branding California’s other “City by the Bay”

By: Mark Gerardot

The City of Watsonville, California, home to strawberry giant Driscoll’s and other growing businesses, hand-picked Gerardot & Co. to help brand the city and its economic development initiative.

05.25.09 | Designing to a Higher Standard

By: Mark Gerardot

Gerardot & Co. is a proud member of AIGA, the Professional Association for Design. Since we opened our doors in Indianapolis, this design firm has agreed to adhere to principles of integrity that demonstrate respect for the profession, for colleagues, for clients, for audiences or consumers, and for society as a whole.

05.19.09 | 10 reasons not to hire us.

By: Mark Gerardot

As a boutique creative agency, we work closely with a relatively small number of clients at one time. So, just as businesses need to be selective about choosing a creative agency, marketing firm, or design studio, we are very selective about the clients with whom we choose to work. Don’t take it personally. We don’t.

01.13.09 | A 17-Day Brand Discovery Journey

By: Mark Gerardot

Indianapolis creative agency Gerardot & Co. and videographer set out on a mission to explore and document the lesser known “Out Islands” of the Bahamas for a tourism branding campaign.

07.14.07 | Indianapolis advertising agency wins tourism bid

By: Mark Gerardot

Indianapolis advertising agency and design firm Gerardot & Co. secures bid to promote tourism in The Bahamas.

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