Selling the Real Bahamas

Tourism advertising campaign aims to create brand awareness for a consortium of resorts and boutique hotels.

This advertising campaign was designed to create brand awareness and increase tourism for the Out Islands of the Bahamas. As part of a running ad series, each tells the real story about real people (not actors or models) experiencing the Out Islands (the natural, authentic, REAL Bahamas) for the first time. In the Out Islands, there are hundreds of islands — and millions of stories. These are just a few of those.