Higher Living.

This advertising campaign is part of an entire branding effort for Sun Valley’s newest luxury residential real estate development.

Gerardot & Co. has designed a series of advertisements to market Independence, an 850-acre luxury residential development located high in the mountains overlooking Sun Valley, Idaho. The strategy of the creative campaign is purposely short on details, using only somewhat ambiguous, aspirational messages. The goal is to pique the interest of the reader, but leave them wanting to know more.

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