Consumer Product Branding and Package Design

Brand strategy, brand identity design and packaging design for consumer product manufacturers and retailers

What makes one consumer product brand sell over another? Is it brand identity design? Packaging design? In-store retail display design? Or a compelling brand story. The answer is,“Yes.” It takes all of these things to create brands that customers will buy.

Some consumers buy the latest and greatest trends. Others buy the lowest price. But most people are creatures of habit and dedicated brand loyalists. So how do you create loyal customers? Create distinctive consumer product branding and packaging design that speaks to them and tells a great brand story. That’s where we come in. We’re a boutique creative agency that specializes in brand strategy, brand identity design, packaging design and retail point-of-sale design for consumer products.

Building Brands of Distinction
We develop, design and market distinctive consumer product brands that customers want to pick up, experience and buy. In the simplest terms, creating brands of distinction means not imitating brands that already exist in the marketplace. It means blazing new trails; finding new market space; and finding unique ways to inspire customers to buy your product.

Organic food and beverage brands are currently a huge growth segment. Large mainstream manufacturers are scrambling to create their own “private label” lines of organic and healthy products to catch up and compete with small, successful “mom & pop” brands. Creative branding, great brand identity, and smart package design level the playing field and allow small start-up brands to compete with large, established ones.

Food & Beverage Branding: What we bring to the table.
One of our greatest strengths and passions is developing food and beverage brands for retailers, restaurants and manufacturers. From branding and packaging design for coffee, tea, wine and beer to developing entire restaurant environments — our experience is matched only  by our creative appetite to deliver great food and beverage brands.

Brand Strategy: Winning the hearts and minds of customers.
When developing brands for consumer products and retailers, we try to instill a sense of story, of place and mystique. Studies show that in 85% of supermarket transactions, only the chosen product is handled. Smart brands not only seize consumers’ attention, but also their imaginations. Our job is to convince shoppers to pick a product up and not let them put it back down. We believe that developing brands with imagination turns shoppers into customers.

Brand Naming: The art and science of branding new products
Manufactures, upstart companies and fledgling entrepreneurs spend billions of dollars each year developing, marketing and branding new products. But too many fail to get off the ground simply because of the product brand name.

We love to work with companies who have great new products and an energy and passion for what they do. But sometimes passion and personal ownership cloud the importance of creating a brand name that resonates with consumers. A product can only be as good as its brand name — at least in the eyes of the consumer. And the right brand name, branding nomenclature (brand naming system) and brand messages are the most important elements of strategic branding for new products. We take great care in creating successful brand names for great products that sell.

Brand Identity Design
When it comes to branding and marketing consumer product brands, brand identity design is the king. Think about all of the brands you grew up with: Morton Salt, Arm & Hammer, Coca-Cola. You just have to say their name and the image of these classic brands appear in your head. That’s recognition that most brands can only dream of.

Consumers put their trust and faith in name brands. On a crowded shelf of the supermarket, they look for that familiar packaging design and brand identity design that stands for what they have come expect and love. We design distinctive brands that command attention and spark retention.

Product Packaging Design
Packaging design is to consumer product branding as fashion is to people. Just as a suit makes the man, package design gives a product the chance to live out loud. A pizza box or an ice cream carton can be the canvas or pages to tell a brand’s story. We design product packaging that informs, inspires and bonds with customers.

We believe that minimal packaging not only reduces waste and cost, but also minimizes the impact on the environment. When we design product packaging, our goal isn’t to create the biggest, shiniest bottle or box on the shelf. With smart product packaging design, we create the most impact with the least cost.

Retail Point-of-Sale
An important part of building brand experiences is retail environmental design. We work closely with architects, interior designers and manufacturers to insure that restaurants, cafes and food & beverage retail shops are designed and built to support our clients’ brands. We design exterior and interior signage programs for entire retail stores and as well as menu systems and point-of-sale displays for restaurants and grocery retailers.