Without strategy, design is pretty expensive guessing.
Designing and developing creative ideas without without first developing branding strategy is kind of like trying to build a car without a detailed plan. It might look good on the surface. It might even start when you turn the ignition. But putting it on the road is another story. Is your brand road ready? Will your advertising and marketing take you where you want to go?
Branding, design, marketing. They all have one job in common: convince your customers to do what you want them to do — BUY. That’s easy. Design a neat logo, write a funny headline and CHA-CHING! —Their putty in your hands, right? Of course not, but that’s how some advertising agencies and designers approach it. Since 2001, we’ve been very fortunate to work with some awesome clients to do great work in amazing places. So, why did they choose to hire Gerardot & Co? Our design portfolio? Maybe. Our strategic branding and marketing process? Perhaps. Were they swayed by branding case studies? Very possible. But we think it comes down to one single philosophy:
We’re obsessed with only doing great work that brings amazing results. It all starts and ends with what is relevant to the end user {our client’s customer}. Anything less is a waste of their money.
We create brand awareness, increase sales and grow businesses.
Let’s talk about what we can do for you. »
Gerardot & Co. is a strategic branding and design firm located in Indianapolis. Our focus is destination marketing, consumer product branding and package design for US and International clients.